Thinking
Not content for the sake of a calendar. Ideas about brands, business, culture, creativity, technology and things that do not make sense.
Brutal simplicity of thought is a painful necessity. From Townsville to M&C Saatchi to Prosperiam, my journey taught me that simple doesn’t mean easy — but clarity, not grind, is what creates real strategy.
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A Legacy of Spirit, Sound, and StrategyIn August 2025, Dead & Company will return to the Polo Fields of Golden Gate Park in San Francisco for a once-in-a-lifetime celebration: 60 years of the Grateful Dead.What began in the 1960s as a countercultural experiment in music, consciousness, and freedom has become one of the most enduring brand stories of our time — one still humming with relevance across generations.As a brand strategist, I can’t help but see the magic of the Dead not just in the mus
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Let’s be real: you’ve got investors, inboxes, Instagram, and that thing you forgot was due yesterday.“Slow down and rest” sounds like another task on your to-do list.But here’s the twist:Founders who build in wellness outperform those who burn out.Try these high-impact, low-effort strategies:🧠 Founder Focus Hour – one protected block per day for deep strategy🧘 Breath Reset Breaks – 3 minutes, no tech, just you📵 No-Scroll Zones – protect your creative energy🤝 Delegate Like You Mean It – espec
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You wouldn’t ask a builder to decorate your house before the foundation is poured. But that’s exactly how most brands treat their marketing."Let’s post some content." "Change the CTA." "Launch ads."... All while the brand, offer, and messaging are unclear.Marketing works in layers:1. Target Customer: Are you solving a real problem for a real audience?2. Value Proposition: Do they care? Do they understand it?3. Positioning: How do you compare in your market?4. Messaging Framework: Are you telling
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Running a business doesn’t mean running yourself into the ground.And yet, burnout culture is still strangely worn like a badge of honour.At Prosperiam, we’ve seen what happens when founders don’t prioritise their own wellbeing:💥 Scattered focus💤 Dull creativity🧨 Knee-jerk decision-makingSound familiar?What does wellness actually look like for founders?It’s not just green juices and yoga mats. It’s: • Clarity in your decision-making • Consistency in how you show up • Creativity that comes from
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"The website isn't converting. Let's change the words." Sound familiar?While great copy can help, it’s often the final coat of paint over a much deeper structure. And repainting a house with bad plumbing won't make it livable.Let’s talk about the real conversion killers:1. Undefined audience: Are you even talking to the right people?2. Weak value proposition: Is the offer clear, urgent, and useful?3. Muddled messaging: Is the benefit obvious?4. Broken funnel: Does your customer journey actually
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Discover why "Marketing Isn't Magic — It's Math + Meaning" at Prosperiam. Learn how strategic decisions drive real results. Unveil the method!
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In the dynamic world of health and wellness, founders are uniquely positioned to craft brands that resonate deeply with their audiences.
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Demystifying Meta Ads: Part OneHello, wonderful marketers and business visionaries!Today, we're peeling back the curtain on something that seems like a digital marketing enigma to many but is a cornerstone of success in our fast-paced online world: Meta advertising. Having spearheaded digital campaigns since the early days of Facebook advertising, I've witnessed firsthand the evolution of this platform. Each year brings new features, more sophisticated targeting options, and, let’s be honest, ne
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In the realm of brand strategy, sustainability is no longer a niche approach but a fundamental aspect of business innovation. A powerful exa
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"Wait, so what exactly do you do?" It's a question I get asked a lot, often followed by a slightly confused nod when I say, "I'm a brand strategist." Let's clear the air, shall we? A brand strategist is much more than a buzzword-flinging, coffee-guzzling idea machine. We are the architects of brand identities, the composers of marketing symphonies, and sometimes, the unsung heroes in the ever-evolving narrative of your brand.Market Trend MaestrosPicture a detective combing through clues. That's
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Once upon a time, Australian media personality and all-round nice gal, Deborah Hutton had me over to her house for a yarn. As lovely as Deborah was, this wasn’t a social visit. The advertising agency I worked for sent me to understand the reasons Deborah supports the St Vincent de Paul Society (Vinnies). That interview, and a series of subsequent and similar interviews with everyday people in the streets of Bondi, are among my favourite pieces of content I’ve ever created. Why? In case you don’
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