Thinking

Things I am noticing, questioning, testing and occasionally ranting about.

Not content for the sake of a calendar. Ideas about brands, business, culture, creativity, technology and things that do not make sense.

Marketing · 30 November 2023

The content conundrum

Once upon a time, Australian media personality and all-round nice gal, Deborah Hutton had me over to her house for a yarn. As lovely as Deborah was, this wasn’t a social visit. The advertising agency I worked for sent me to understand the reasons Deborah supports the St Vincent de Paul Society (Vinnies). That interview, and a series of subsequent and similar interviews with everyday people in the streets of Bondi, are among my favourite pieces of content I’ve ever created. Why? In case you don’

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Brand · 30 November 2023

That one thing – how to pinpoint your brand’s unique selling point

Defining that one thing that makes your brand pop? Here’s how to keep it simple.

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Creativity · 30 November 2023

What a career in acting taught me about nailing brand strategy

Want to know a secret? A quick squiz of my About page will reveal my extensive experience in brand and advertising (no secret there). But wh

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Brand · 30 November 2023

What’s in a name?

The conventional wisdom behind an unconventional nameIf this is your first time on our blog, you might not know that our branding agency used to go by another name: Get Shit Done. This name came about because, quite simply, colleagues and co-workers used to introduce me to clients as: ‘Jana…she gets shit done’. While this name certainly served its purpose, my business and client base grew over time and so did the need to evolve my agency’s brand and values. And so began a quest to rebrand my bra

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