That one thing – how to pinpoint your brand’s unique selling point
Defining that one thing that makes your brand pop? Here’s how to keep it simple.
Read the pieceThinking
Things I am noticing, questioning, testing and occasionally ranting about.
Not content for the sake of a calendar. Ideas about brands, business, culture, creativity, technology and things that do not make sense.
What a career in acting taught me about nailing brand strategy
Want to know a secret? A quick squiz of my About page will reveal my extensive experience in brand and advertising (no secret there). But wh
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What’s in a name?
The conventional wisdom behind an unconventional nameIf this is your first time on our blog, you might not know that our branding agency used to go by another name: Get Shit Done. This name came about because, quite simply, colleagues and co-workers used to introduce me to clients as: ‘Jana…she gets shit done’. While this name certainly served its purpose, my business and client base grew over time and so did the need to evolve my agency’s brand and values. And so began a quest to rebrand my bra
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