About Jana
I ask a lot
of questions.
It has worked out surprisingly well.
The short version
I started in economics and market research because I wanted to understand why people behave the way they do.
Then I moved into advertising because understanding the problem was not enough. I wanted to solve it.
Over the next 25 years I worked across research, advertising, brand, communications, digital, content and business strategy in Australia and the United States. Today AI lets me take that thinking further than ever before.
The path here
Not linear.
Very useful.
2001
Economics + market research
Government, tourism and large-scale consumer research built the habit of asking why before deciding what to do.
Agency years
Advertising + integrated strategy
Roles and engagements across M&C Saatchi, Cummins & Partners, SapientNitro and Noisy Beast developed experience across major brands, channels and customer experiences.
2018
Prosperiam begins
A founder-led model designed around direct access, senior judgement and the freedom to assemble the right capability for each problem.
Australia + US
A broader commercial canvas
Work expanded across healthcare, technology, property, finance, wellness, specialist medicine and founder-led businesses.
Now
AI expands what is possible
Research, strategy, copy, UX, prototypes, digital products and agents can move from thought to something useful without a traditional agency pyramid.
Creative life
Strategy by day.
Actor by night.
Better at both because of it.
Acting taught me empathy, human behaviour, story structure, how to listen and how to own silence. It helped me see audiences as people rather than demographic profiles.
The arts have always been part of my life. I have worked with the Melbourne Symphony Orchestra, chaired Youngbloods in the Australian advertising industry, served on arts and industry committees, studied screenwriting and performed as an actor.
Curiosity may be the most useful qualification of all.
Working together
Direct access.
No agency theatre.
Every Prosperiam engagement is led by me. If a project needs additional capability, I build the right team around it from trusted creative, technology, production and specialist partners.
The goal is not to sell the largest team. It is to assemble the right one, keep accountability clear and solve the actual problem.
Start here
Got something difficult?
Maybe the brand is wrong. Maybe the market changed. Maybe you need something new built. Maybe you do not know what you need yet.
That is fine.